Having only one word appear on a page at a time when reading takes some getting used to, but from my experience and from testing it out with a few colleagues in the office, the general feeling is that after a few minutes of trying this new style of reading, it becomes relatively easy. As a result, the rate at which you can read can be dramatically increased. The technology that we have used in our experiment works on the theory that, by showing you only one word at a time, your eyes can stay in a fixed position and so don’t have to be constantly moving whilst you read. That letter is the optimal recognition point in the word and helps your brain quickly process the word, with as little eye movement as possible. In our experiment, each word shown on screen has one letter that is highlighted red, to draw your attention to that point in the word. It is thought that the eye movement required when you move your eyes across a line in a sentence can take up as much as 80% of your time spent reading. After your eyes have found that point in the word, your brain starts to process and interpret the meaning of the word that you are looking at, before moving on to the next one. Each time that you read a word, your eyes look for a certain point within the word. The standard way of presenting and reading text is by putting text in horizontal lines and then moving your eyes across a page as you read each sentence from left to right.